• Innovation Brand Manager

    Job Locations US-OH-Columbus
    Posted Date 4 days ago(2/14/2019 11:49 AM)
    Requisition ID
    2018-1370
    # of Openings
    1
    Category
    Marketing
  • Overview

    This role is a key contributor to the company’s strategic vision to becoming The Better Food Company by delivering on our innovation agenda.  Responsibilities include identifying and developing new products and end-to-end project management throughout the project(s) life cycle, from conceptualization to commercialization.

    Responsibilities

     

    • Delivers on financial commitments for new items contribution to topline sales and profit targets as part of annual planning process
    • Identifies white space opportunities to deliver compelling new product solutions consistent with enterprise/brand strategies
    • Lead all aspects of concept development for assigned new items, including target consumer, insights, benefit, price point
    • Comprehensive oversight and decision making on all aspects of new product project management, including critical path milestones, detailed timelines, work flows to guide cross functional project execution
    • Adheres to all aspects of stage gate processes, ensuring timeliness, accuracy and stakeholder alignment to all deliverables
    • Champions innovation efforts with all levels of Brand Management, Finance, Strategy, Sales, Sales Strategy & Insights, Insights, R&D, Supply Chain, etc.
    • Leverage internal and external resources to identify relevant trends/insights to build into new item development plans
    • Partner with Brand team to ensure all new items in development fits with each brands’ purpose and priorities
    • Partner with Insights team to maximize the success of assigned initiatives or identify new initiatives
    • Partner with Finance team to assess financial viability of assigned initiatives, consistent with organizational imperative of sustainable profitable growth
    • Navigate and understand internal versus external capabilities to ensure as part of assessing viability of each project
    • Serves as central point of project communication and provides upward communication to key stakeholders.
    • Establish and track all project KPIs and demonstrates holistic understanding of assigned categories and initiatives.
    • Assure compliance with regulatory packaging requirements.

    Qualifications

    • Bachelor's Degree required in Marketing, Product Development or related field. MBA strongly preferred.
    • 5-7 years CPG industry experience in brand management or Innovation. (Innovation experience a plus)

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